Human Resources Tools: Using the Internet to Improve Recruitment

We’ve discussed the use of social media as an important human resources recruitment tool frequently. However, there is more to the Internet than just social networking.

Human resources professionals have at their fingertips a myriad of other Internet options to make their recruitment efforts more productive. It’s just a matter of identifying them and capitalizing on their use.

Here are some other options to elevate your recruiting efforts:

  • Company Website – The first place to start is with your career web page. In the blog “Recruit Employees Like You’re Marketing to Consumers,” writer Deborah S. Hildebrand suggests that your site should not only be interesting, but should be easy to read and user-friendly. Instead of simply listing all of your job openings, try to explain the positions to an outsider. You should also offer a variety of applicant resources, such as interviewing tips, testimonials from current employees, a FAQ from other job seekers, and a link to the company’s social media pages.
  • Professional Association Websites – With the variety of professional associations available today, it makes sense to connect with local chapters as a way of marketing jobs directly to your target audience. You will generally find that along with their website, many associations have monthly newsletters that go out to all members. Additionally, if you or someone in your organization participates in the monthly meetings, consider creating a handout to share with other attendees.
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  • College and University Alumni and Career Services Websites – With few exceptions, colleges and universities offer student career services and an alumni associations. And regardless of whether or not you are a graduate of one of the schools in your area, they are more than happy to post online employment opportunities for their current and former students. It’s just a matter of doing a little research. Plus, many schools offer a resume database of students who are currently looking for a job.
  • Beyond Facebook and LinkedIn – Finally, there are other social networking sites beyond Facebook and LinkedIn. For instance, Ryze is a networking site specifically geared toward business professionals. Mentioned in publications such as Forbes, USAToday, and the New York Times, Ryze and other websites like it offer an opportunity to network with a whole new crowd.

Regardless of where or how your recruit job candidates, your human resources team needs an easy, reliable method for managing the recruitment process and tracking applicants. That’s where low-cost, Web-based recruiting and tracking software can help companies reach staffing goals faster and more easily.

Writer and content creator specializing in everything from job searching and recruiting to social media and technology. Visit to see how you can recruit the best candidates.

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