Buy Now Before the Good Times Roll

As the world begins to recover, ever so slowly, from the after-effects of the recent global recession, many industries are beginning to reawaken. There has almost been a feeling of hibernation about some sectors, but it’s hoped that the predicted recovery will start to take shape in the coming months, and when that happens the commercial landscape could change dramatically.

In recent years, the price of everything from groceries to property has been under intense scrutiny, as the majority of the population began to question the wisdom of spending at almost every turn. Because of this, bargains, one-off deals and special offers have become common, as companies fought desperately to attract customers in a bid to stay afloat through the turbulent times.

However, if the recession is about to disappear altogether and the good times are just around the corner, and there are many experts who are saying so, the days of the bargain may be over for a while now. If the recovery takes shape and there is more disposable income to be spent, the chances are prices for almost anything are likely to be on the increase very soon.


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Forward planning is the wisest strategy

And because of this potential scenario, those individuals and families who are able to spend now would be wise to consider the possibilities of forward planning. For example, if they are able to book next year’s overseas holiday right now the chances are they will save themselves a small fortune. If the forecasts of a strong recovery are true, the cost of air travel and hotel accommodation is likely to be on the increase very soon.

In a similar vein, if someone is already thinking about upgrading the family car next year, it might be more prudent to do it this year instead. Buying ahead of schedule will always represent something of a gamble, of course, because the forecasters may turn out to be wrong – goodness knows we’ve had several false dawns about the economy in the past – and the recovery may be later than first thought.

It’s perhaps a little different when it comes to upgrading electrical equipment such as televisions, laptops and kitchen appliances. The march of technological advancement often means this year’s model could be outdated by next year and almost obsolete by the year after that. As always, the decision to switch will depend on the personal tastes of the individual, and how he or she views innovative products.

David Showell is a UK consumer who works for

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