An Insight Into Real Estate

to give you a bit of insight into the real estate sales profession. And to figure out if this is the right career for you. It might interest you to know that a lot of people will move on from a position within two years, regardless of industry, because expectations for that role have not been met. Well we’d certainly like to avoid that in the real estate sector. Already in this industry across most brands, and most organizations there is an immense turn-over of staff. We’d like to avoid that and instead of that we’d like to see you stay on to enjoy the benefits of the good income and the good hours and the good lifestyle that real estate can certainly deliver if you approach it the right way. So with that in mind we’re going to give you the hard truth on hours, in terms of income, in terms of a whole range of other aspects of this role and hopefully that will help you in your decision making.


PHOTO CREDITS: http://www.flickr.com/photos/micha1968/7125948951/

The hard truth about the personal skills needed

Okay, so let’s talk about the hard truth of getting into this profession. Personal skills – there’s quite a few of them that you’re going to need and one that you might want to consider is just liking people. On this job it’s not about houses, it’s about people. So that’s one thing to hold onto. You are generally going to be dealing with people at one of the most stressful periods of their life. Buying and selling house is one of the most stressful things you can do. You need to have patience, you need to be able to empathize, you need to be persistent, and you need to have determination. You need to be ethical no matter what. No matter what pressures you’re under honesty is critical to being a professional.

You also need to be open to learning. If you want to stay ahead of the pack, if you want to deliver the best results for your client and yourself especially in the incoming hours you’re be working in learning is key. That’s one thing we’ve been encouraging in anyone who comes into this profession. It doesn’t stop with your qualification. Another thing you have to be able to have the courage to confront with honesty. You have to be able to tell people what they need to hear, rather than what they want to hear. And that is also a critical aspect of our profession.

The hard truth about the qualifications needed

Now let’s talk about qualifications. If you are enrolled in a certificate for/in property services or with a statement of obtainment in property services. And I’ll explain those two in more detail in a moment. But if you do start with those qualifications or that enrollment only you will need that you have a very supportive or capable mentor in place and that you do get the support you need. More commonly what people are encouraged to do and what we encourage you to do is to first gain your Statement of Obtainment, which is 17 modules. Or your certificate of property services which is 24 modules.

Now either of these two options takes six to seven weeks on a full-time basis or a part-time basis depending on how you structure it. Or you can do it over the course of perhaps twelve months.  So if you’re the kind of person who has these qualities and a bit of self-discipline and is open to learning you can thrive in this type of environment. Now if you haven’t got those kinds of qualifications don’t let that discourage you. We’re looking for people who have the right qualities and the right attitude. Qualifications we can help you with that and we will help you with that.

The hard truth about the work involved

Houses don’t sell themselves. The reality is in South Australia probably over the last decade roughly the average time on market of your average style house is 70 days. That means that you’ve got a lot of work to do. In terms of looking after the client, attracting buyers, negotiating with different buyers, and that’s just selling the house never mind finding a house to sell. So it’s not just a matter of being handed a property, and selling it through open inspection, newspaper ad, and whatnot. You got to work at it. At the same time you’ve got to go look for business. You’ve got to find a house to sell. You’re not just selling someone else’s production skills or a product off a shelf or someone else’s skills.  That’s not the kind of thing we sell in real estate – you’re selling yourself and your services. The brand of the office is there to support you, but at the end of the day it comes down to you.

Another thing people say is this; “I want to get into Real Estate because I love houses.” The reality is that loving houses has got nothing to do with it. It’s about people. People who are stressed. They might be selling their house because of illness, because of financial troubles, because of job loss. It could even be unfortunately because of a death – lots and lots of reasons that aren’t happy, smiley, cuddly ones. And you’re going to be dealing with people at their most stressed points. The good thing is that youcan have a direct influence on improving somebody’s quality of life and helping them move through a difficult point. And that’s one of the most rewarding aspects of the business.

The Property Group are real estate experts and specilise in Lettings and Property management in the United Kingdom.

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