Digitally Marketing Tourism

Tourism plays a significant role in a countries economy. Tourism as an industry itself tends to make up about 2-50% of the nation’s Gross Domestic Product. Here are some sample recommendations that your business can implement to improve the flow travel trends that have been observed lately.

Due to the increasing number of smartphone users, it is now vital to have a website that works well with mobile devices. Design your websites with that medium in mind, formatting the pages so that they are easy to read and navigate on a smaller screen. Other ways to make your business more mobile device-friendly include connecting your business or customer with relevant apps, or creating a useful app of your own. Getting a favorable place in Google Maps and important online directories will ensure that travelers can find you on-the-go.

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Implementing a live chat application on the site can help cut down the tedious back-and-forth of telephone calls or e-mails. Allowing customers to check availability, make a reservation, and pay all while on the website can also streamline the experience. By connecting your website to social networking sites like Facebook or Twitter, allowing users to ‘like,’ tweet, or share directly from the page, you can get a happy customer to do some of your marketing for you.

Your connection to social media shouldn’t end there, however. Get up to date on the newest trends in social media and stay that way, then create a social media strategy policy and stick to it. One interesting use for some social media sites is in location-based marketing. With a site like Foursquare, you can create an online rewards program to encourage repeat or regular customers. The advanced search feature of LinkedIn will also prove useful when searching for the right connections in your target demographic.

Finally, don’t forget the power of videos in marketing, in order to show off your attraction or location, all while connecting with travelers on both a visual and an emotional level.

The goal of every content marketing campaign is ultimately to create an advertisement that can go viral, spreading rapidly through your potential customer base via the Internet. Many different companies have succeeded at this task, with a wide variety of products, but what each successful campaign has in common are these critical content marketing strategies.

The first thing you must do is identify your audience – whom are you targeting? Once you know that, you can figure out how best to reach them, by pinpointing which sites they are likely to visit and what kind of product or advertisement will most appeal to them. Your intended audience will also help to shape your ‘voice,’ that is, your writing and marketing style. Whether that voice is informative, humorous, emotional, or something else entirely, it is vital that you apply it consistently to your content, and that you use it to engage your audience on an emotional or intellectual level. Finding your audience is pointless when you can’t keep their attention or get them interested in what you are selling.

Finally, put your content out onto as many platforms as possible, in as many media as possible. Syndication is vitally important when attempting to go viral. Use words, images, music, or video, and utilize the social media sites like Facebook and Twitter to spread your content, in addition to more traditional media like television.

Serge is a founder Edictive and is a seasoned production professional working around the world producing a plethora of exiting advertising campaigns for local and international markets.

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