You’ve got the perfect website set up. It has every last bit of information that your visitors could possibly need, all sorts of unique products, compelling content, the works. But no one seems to stick around long enough to find out what you’re all about. If you don’t have stock images to make your website pop, your potential customers are just going to see a wall of text and run the other way.
You have enough on your plate dealing with your website, so you don’t want to strap on the camera and go hunting images yourself. Use your time more productively to grow your business, and use stock images to provide the pop that your website needs to improve your bounce rate.
Where to Get Animal Photos
If you already have photos, such as product or process photography, you can use stock photos to augment your existing content. You would be amazed at the sheer amount of stock images that are available once you start looking around, and pretty much every situation, action, setting, and many other things are captured in stock photos.
You also aren’t going to be incurring the same level of costs with stock photography as you are if you would hire a photographer or invest in the equipment to take your own pictures. You can use stock photos in many areas of your website, whether you need a welcoming header image or something for your contact page.
Stock photos come in different resolutions and sizes, so you can buy lower resolution stock photos to save on your photo budget. You can also use these photos for marketing materials, such as newsletters, brochures, and posters.
Choosing Your Stock Photos
Choosing your stock photography may take some time. You need to determine the overall tone that you’re trying to convey with your site, and pick stock imagery to match. That might be a lighthearted tone, a serious medical vibe, or another type of impression you want to leave your traffic with.
No matter what your target market is, you’ll find stock photography to suit your needs. You might assume that some specialized fields, such as the medical field, wouldn’t have useful stock photos available. However, this is one of the biggest areas for stock photos, as doctors often need these photos to lend an air of authority to their websites.
The benefits of stock images will continue to grow as your website traffic increases. Once you have a few good sources for stock images, especially those that have extensive image libraries, you will spend a lot less time searching for the best photos to use for your site. It will be as simple as checking out your favorites, finding a perfect match for you, and then going back to what you’re doing.
- License: Royalty Free or iStock source: http://www.dreamstime.com/stock-photos-macro-food-photography-image2894793
- License: Royalty Free or iStock source: http://www.dreamstime.com/stock-images-website-other-related-words-image22122464
Clif Haley has been a professional web designer, Internet marketer, and photographer for over 10 years. He currently works for Dreamstim.com specializing in the marketing and distribution of royalty free stock photography and illustrations.