Machiavelli is a historical author and strategist from history who is best known for writing ‘The Prince’ – a piece of text aimed at teaching the then-prince of Italy how to be an effective leader, avoid uprisings and inspire loyalty. Like the very best historical treatise though (see also: The Art of War, or The Book of Five Rings), The Prince is also a text that is highly relevant today and that can be applied to a range of situations. To prove that point, here are some examples of Machiavellian wisdom that can apply to SEO and help you to get your site to the top of the SERPs.
If an injury has to be done to a man, it should be so severe that his vengeance need not be feared.
This rather ruthless sounding tip (ironically The Art of War is much more pacifist than The Prince) suggests that if you are going to make an enemy you should do it properly or not at all. Don’t upset the competition then unless you intend to completely eradicate them or you’ll just make enemies of them.
The first method of estimating the intelligence of a ruler is to look at the men he has around him.
In other words, make sure you hire only the very best services and help from your SEO to your web developer. Bear in mind too that you will likely be judged by your associates.
Entrepreneurs are simply those who understand that there is little difference between obstacles and opportunity and are able to turn both to their advantage.
This is certainly the attitude that any good webmaster or optimization specialist should take.
No enterprise is more likely to succeed than one concealed from the enemy until it is ripe for execution.
If your competition know what you are up to then it will be easy for them to counter you and to steel traffic that should rightfully be yours from under your nose. To prevent them from doing this try not to give away your game. This is also a reason you shouldn’t use meta-tags anymore – all they accomplish is to tell your competition which keywords you’re gunning for.
The wise man does at once what the fool does finally.
Money is time and if you waste time dallying then you’ll find you give others the time they need to beat you to the punch. More to the point, with SEO being a rather long process, the longer you take to get started the longer it will be before you ever start seeing results Often we put off attempts at making a successful website because we’re actually scared of failure. Don’t make excuses – get to it.
Whosoever desires constant success must change his conduct with the times.
This is very important in the long run for your website. SEO is constantly changing as Panda and Penguin proved, but so too are web design trends, popular niches and technology. Make sure you’re up to date and that your site changes along with those things.
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Nathan Knowle is a senior web developer at a leading software firm. He has been providing SEO services as a side business for the past 5 years and has stated few quotes by political strategist Machiavelli that SEO’s can use.