Selecting The Right Signage For Your Needs

Signs are all around us. Some give us strict directions we must follow, like a stop sign. Others give us information on our location or possible points of interest along our way. Still others are used to promote businesses or special events as a way to reach a larger audience.

The types of signs available for purchase vary as much as their vast amount of uses.  Smaller signs may mark events at a private residence such as a birthday party, wedding, and the birth of a new baby among other family related events.

However, when it comes to businesses and organizations the signs need to be much larger than those found in the yard of a private residence.  When purchasing this type of signage the company or organization will have many different factors to consider. These include its intended placement, the type of audience it wants to attract and, of course, what type of signage is most appropriate.

Building Mounted

Building-mounted signs are typically associated with larger locations. As the name suggests this is the type of sign that is attached to the location itself. These signs may include temporary banners such as the ones at a gas station announcing they have sold a large winning lottery ticket. They can also be more permanent fixtures such as a store name that is attached to the front of the building. Take for example retail locations in smaller malls, these locations are distinguished by their logoed store names which are well lit and clearly visible from afar. These types of signs are used by large and small business alike, as well as by most community-centered organizations.

Interior Signs

As the name suggests, interior signs are the types of signs found inside a location. They can be useful in many capacities particularly as directories listing building occupants or to provide a layout of the location. In eating establishments, they would be used to display information regarding food choices.   They can also serve to showcase achievements at a specific location such as employee of the month or other company based awards or even upcoming events.  They can be customized out of various materials to the clients liking and even include special detailing such as 3d lettering to help the sign stand out more.

Freestanding Signs

Often times freestanding signs are the first signs that potential clients and customers see. These signs do not have to be attached to the location. Rather, they can be placed in locations where the target audience might notice them easier. They can be made in various styles including led signs.   These are also particularly useful when information changes or needs to be updated on a frequent basis.

As you can see, there is a sign available for any variety of needs.  Once you decide what you need and what your budget is, then you can begin digging deeper into each of the available options.

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Hailey Andersen enjoys writing about business building ideas and trends. Follow her on Twitter at: @HaileyWrites.

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