How To Best Market Your Business Using Promotional Gifts Online

Marketing your business with promotional gifts online isn’t simply a matter of giving out one sample after another. It’s about making sure your promotional gifts are given to the right customers under the right circumstances. In this case, your focus should be to maximize your returns each and every time one of your customers visits your website. These promotional gifts may be free for your customers, but they aren’t free for your enterprise. As such, you must ensure that you are giving them to the right customers, ones who are likely to return to your website and ones most likely to make a purchase once they do. So how should you go about using promotional gifts to market your business online?

Understanding the Three Step Marketing Process If marketing could be defined by three simple steps, what would those steps look like? Well, first you would need to define you company’s value proposition and ensure that it speaks directly to your ideal customer by defining your product’s importance. Next, you would need to make sure your promotional gifts incentivize your customers to return to place a large volume order. Finally, your marketing strategies would need to continually feed your new customer with additional news and information about future promotions and product offerings. In this case, it’s about luring your potential customer in with a unique value proposition, providing them with a promotional gift that incentivizes them to return and then feeding them with additional marketing messages that build your brand and increase your customer retention.

promotional gifts

Photo source: http://www.flickr.com/photos/howardlake/3743815317/

1. The Value Proposition: This is where you’ll define your unique selling point. It’s where you’ll explain why your promotional gift should be appreciated. In essence, this is your 30 second commercial. Your value proposition must define why customers buy your product, what it’s used for, why it’s so valued and appreciated, and most importantly, why so many of these customers see your company as their only option.

2. The Promotional Gift: The first step was about getting your customers to understand your value. The second step is for them to want to see that value in person. When you grant a promotional gift online, make sure you get the customer’s information in return. Success means your promotional gift isn’t necessarily a free sample. Instead, it’s an exchange; you give your customer a promotion gift and in return they give you information you’ll use to close future sales.

3. Continuous Marketing Message: Securing the customer’s information was the second step in providing the promotional gift. The third includes closing the first sale and then feeding your new customer with additional marketing messages. Define your value, explain why your customer should want your promotional gift and then close the sale by feeding your customer with additional marketing information.

Now, these three steps can’t possibly work if your company isn’t driving visitors to your website. The best approaches combine keyword-focused content with aggressive pay-per-click, in-text link and online advertising campaigns. However, no matter how you drive potential customers to your site, you must be able to convert them once they arrive. This doesn’t mean you need to sell to them immediately. It means getting them to buy into your value proposition, providing them with a promotional gift and securing their information in return.

Sarah writes on behalf of Fluid Branding Fluid Branding a promotional products specialist. Fluid Branding have thousands of promotional products from promotional mugs to calculators, from promotional USB to umbrellas. Fluid Branding have something for everyone.

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