Neon – It’s Time you saw the Light

With the country fighting its way through the worst economic crisis since the Great Depression, disposable income is at an all-time low. With businesses nationwide bearing the brunt, hundreds of thousands have been forced to close their doors to the public and cease trading. What’s the key to keeping businesses afloat in such turbulent times I hear you ask? Well, a big part of it is down to advertising. Many companies make the mistake of slashing their advertising and marketing budgets during periods of recession, when in actual fact they should be maintaining a strong presence amongst their competitors. Studies have shown that companies who follow this advice are most likely to profit from an increase in sales and net growth. But don’t be fooled into spending large chunks of your hard earned cash before giving it a good deal of thought. If you’re on a tight budget, you needn’t despair. Even the most modest of purchases can have a positive effect on the visibility of your business and give you that much needed edge over the competition. Investing in neon signage is one such example.


PHOTO CREDITS: http://www.flickr.com/photos/david_baxendale/7122075785/

A Colourful History

Businesses first cottoned on to the advantages of using neon lights to attract customers in the early 1900’s. Although a French chemist pioneered its use, it was the Americans who really took things to the next level. It’s true advertising potential was brought to life and before long, densely populated areas like Times Square in New York City and the Las Vegas Boulevard in the Nevada Desert were awash with neon signs – bars, restaurants, food and beverage companies, wedding chapels, casinos, drycleaners; you name it.

The Test of Time

The fact that neon signs have been employed all over the globe for over a hundred years is testament to their success and effectiveness at drawing customers through the door.

Although the process and raw materials have remained pretty much the same, designs and colours have become more complex and flamboyant than ever. With over 150 colour variations now readily available and sign companies offering bespoke design services, the creative possibilities are almost endless.

The Future’s Bright – The Future’s Neon

Despite what you might be thinking, neon is one of the most cost effective, economically friendly light sources on the market. With environmental concerns at an all-time high, you’ll be delighted to know that neon has now been Green Energy Verified. Its longevity, sustainability, versatility and all-round efficiency puts it leagues ahead of standard incandescent and LED lighting. Neon lights are easy and cheap to maintain and are made from 100% recyclable materials.

If your business is down in the dumps, then why not brighten things up with a neon bar sign? You might just be surprised at how effective they can be.

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