You’ve done your research on health and beauty and you know that independent cosmetic brands are hot right now, since customers are eager to find products tailored for their specific needs or created without scary chemicals. You feel that with a little luck and a lot of hard work, your line of products can be the next big thing. How do you get from here to there? Here’s a basic outline for how to build a cosmetic business, from safety testing to cosmetic contract manufacturing, to marketing.
Figure out your niche
Do you see a gap in the market, or an inferior product that you know you could improve upon and outsell? There are companies that focus on nearly everything you can imagine. How about cosmetics created from vegan, organic, or ethically sourced ingredients? Or makeup targeted at women of color with aging skin?
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