How To Make Sure Your In-Store Signage Is Attention Grabbing

How to Make Sure Your In-Store Signage is Attention-Grabbing

Getting the attention of customers is the first step towards making a sale, so one of the best things you can do in this respect is to adjust your in-store signage to maximise its potential to excite and engage people.

There are many different things to consider when creating the perfect signage, although sometimes it can be difficult to appreciate precisely what features you need to generate the most interest.

You need much more than simple wayfinding signs to encourage people to part with their cash. Here are a few ideas about how to make sure your in-store signage is attention-grabbing.

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It may sound odd, but approaching your sign design with a theme in mind will make it a more effective tool for conveying information.

Customers are good at spotting signs that have been hastily constructed without much thought for how information is being put across and whether it is being delivered in a comprehensible, consistent way. So you need to exceed their expectations and perhaps integrate a call to action or a themed idea which is related to what you are trying to get across.

Avoid Clutter

A sign which is too packed with information to be quickly scanned and absorbed can easily be ignored. This means that you need to aim for something that is concise and simple.

Border Bonus

Something as basic as a border is often missing from ill-thought-out signs, but studies conducted in the US have shown that people can comprehend the content of a sign 26 per cent faster when it has a suitable margin around the edges.

Colour Considerations

Bold colour schemes can help to catch the eye of customers, but you need to make sure that the hues you are choosing are appropriate for your business.

One thing which should help to determine the colours seen on your signs is the brand identity which defines your store. You want to make sure that colour schemes are consistent because this will also help to reinforce your brand and make it more memorable.

Choosing Fonts

The fonts you choose for a sign will not only dictate how readable it is, but also reflect upon your business as different typefaces can give off different messages.

In general, it is sensible to stick to the same font when creating a sign, although it can be useful to make some words or phrases larger than others if you want to place an emphasis on certain information that is key to the purpose of your sign.

Outside Assistance

One of the best ways to make sure that your signs are eye-catching and effective is to consult a dedicated signage professional who has knowledge and experience about design and composition.

With the help of a professional you will be able to tailor everything about your signs, from the themes and font to the colours and wording, to make sure that your business and brand are being represented in a way that will help you to make sales and win over customers.

This guest post was submitted by Lloyd on behalf of IS Group.

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