Four B2B Marketing Mistakes

Marketing, generally speaking, is a tricky thing to do well, and business-to-business marketing is no exception. The degree of success or failure will largely depend on the manner by which your marketing is carried out.

In most marketing activities you won’t know for sure if you have been successful or not until you have finished the task. Whatever the outcome, you should learn how to appreciate success as well as accept failure. This might not be as easy as you would think, considering the opportunities around you, but as long as you are making the most of every avenue and learning from your mistakes, things can only get better!

Below are the top 4 most common mistakes in B2B marketing and how you can overcome them.

1. Not finding the fish

You must know already how important the internet is to our lives today. Your clients are now internet-savvy and many conduct the majority of their business through their computers. When they plan to buy something, be it a household appliance or a mobile device, they usually turn to internet to find the best prices and offers for that product. Make sure that you target this market, otherwise you will find it hard to get as many customers as you would like to.

2. Traveling on the same path as before

To stay in the business, one needs to be in a constant state of flux. The business strategy that you have been using for two decades, may not work today as effective as before, therefore it is important that you know the current trends and use them to build your customer base. Try to avoid stubbornly sticking to the tried and tested ways if they are no longer working for you, and don’t be afraid to try out new methods to see how they work for you. Your strategy should evolve with your company and change to make things better, and even if you are happy with the business plan you are working to, be sure to review and update it from time to time to make it the best it can be.

3. Failing to continually monitor marketing programs

It is very important that you keep an eye to your marketing programs. Always keep a record of the quantifiable aspect of your marketing program every now and then; a quarterly report may be ideal to assess its progress. Online marketing provides you the opportunity to perform a real-time assessment of your programs.

4. Ignoring frequency

You might have noticed how frequent the commercial ad of a certain product is shown within a 30-minute TV program. If you closely monitor the ads that appear on a TV program in the early morning and in the primetime, you will notice that the ads that appear on a morning show don’t appear at all in the primetime program. This is because the ad has a certain target market. The frequency of the appearance of the ad on a certain time segment is to create a name recall to the viewers.

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