Trade shows are a brilliant opportunity for companies large and small to get face-to-face with their customers and to generate new business. Over a period of days, or even hours, a company can sell more products or build more partnerships than it may normally do in months, and so it is vital that steps are taken to ensure that maximum value is achieved from a trade show event. But the fact remains that your company is not alone at a trade show, but instead surrounded by its competitors, each vying for your customers’ attention. This is why more and more businesses are choosing to commission a video production company specifically for trade show events, and in a variety of different ways.
Video as marketing tool
Your booth is packed with people but you haven’t got enough staff to speak to them all. How do you stop them walking away? A pre-recorded video presentation displayed at your booth will keep them informed and do half the sales pitch for you. A video can clearly explain your company’s offering, and can use images and animation to get this across in a consistent and (if you’re lucky) entertaining manner. A slick, high quality video will also give your business an air of professionalism, putting the customer at ease and making them more likely to take the content on board.
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