As someone who’s been designing, selling and promoting jewelry for many years, I can safely tell you that succeeding in this business is not easy. It takes a lot of hard work and determination and you will probably need to get over a lot of frustrating moments to get there.
That being said, things are now much easier for beginners than what they used to be before the internet opened countless doors of opportunity for designers. Nowadays, if you play your cards right, your potential clientele is virtually the whole world.
While opportunities abound, it is important to understand how to use them and what you can do to increase your chances of success.
Concentrate on a few things that you excel in and use all available platforms in order to promote them. Even if you are using online shops in order to sell, create and maintain your own website. Although the benefits are mostly psychological, customers feel more comfortable if they know that you have your own online presence.
When you start out, it is worthwhile to sell for a very small profit in order to accumulate positive reviews and build yourself a reputation. The more you sell, the more reviews you get, the more recommendations and repeat customers. Building a successful online business takes a lot of time.
Maintaining Good Communication
When a customer asks a question about one of your products, your reaction time should be lighting fast. If you respond to every inquiry in less than an hour in a constructive and positive way, it will more than double your chances of making a sale. Be sure that you think of a definite policy regarding shipping, shipping to other countries and damages and consider offering discounts for large purchases, combining shipping fees and offering free shipping within the continental US.
It is important to experiment and check what is selling well. If you see some items are not selling, you may want to consider changing pricing or taking then off altogether. As mentioned above, when you start out it is probably best to concentrate on several particular designs and products that you think you excel in and push them hard, using all online platforms, including virtual stores, your own website and social networks.
Don’t be afraid to make changes. If you are not selling, it means that you are either not doing things in the right way, or you are not targeting the right potential customers. Don’t be afraid to experiment and make changes until you get it just right. If you are creative and persistent, very persistent, there is no doubt that you will make it.
Doron Heifetz is a professional jeweler and the owner of name necklaces websites and other popular jewelry online platforms.
Photo source: http://www.flickr.com/photos/naomi_king/3066846451/