How Consumer Opinion Can Shape the Way You do Business Every Season

Some companies have the wrong idea about online marketing tactics. These companies think that they can set up their SEO keywords or their digital ads and never look back. But what these companies don’t know is that one type of marketing tactic will not work.

Popular keywords change on a regular basis. What customers are interested in changes on a regular basis. If your company wants to have a good online presence, you have to know what’s popular and use it to your advantage.

In order to stay up to date with what people are talking about, you need to use trending tools. These tool will show you what the most popular searches are. You can use Google Trends to show you the top 10 most popular trends at the moment or to search what’s most popular in your industry. You also have the option of using Google Trends for Websites that will show you traffic and geographic insights for a specific website.

There are different ways that you can use trends to shape your business, including the following.

Website Content

If you want to drive traffic to your website, you should consider adding in some content about popular trends. Trends are made up of popular consumer interests and opinions, and if you can use these to fuel some traffic to your site, you can improve your visibility on search engines. For example, if you’re a retailer, and you notice that consumer interests change around the holidays, you need to make sure that your website is also mirroring these changes. By simply adding content that is trending, you can increase your reach.

Blogs

If you don’t want to update your web copy every season, you should ensure that your blog contains information that is trending. This way, you can reach your audience who are searching for these popular topics. Plus, using trending topics for blog posts allows customers to leave comments, which can give you insight into their feelings about these topics.

Social Networks

Discussing popular topics on your social network is another great way to ensure you’re shaping your business appropriately. Like blogs, social networks also allow your customers to leave their feedback, which again provides you with great insight and drives traffic to your page.

Business

Photo Credits: http://www.flickr.com/photos/seoindallas/8497700128/

Advertisements

You can use popular trends to create the ads that will attract your audience to visit your website or purchase your products. For example, if your target market involved teenage girls, you could reach them by creating ads that involve Justin Bieber, Taylor Swift or other popular trending topics.

When you listen to what is interesting your customers, you can use this information to provide the most interesting content and create the right ads to entice your customers to visit your site, blog or social network.

Garrett Payne is a reviews tracker and online review management expert.  He often shares advice about responding to negative reviews.

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