A How-to Guide to Purchasing Promotional Products for Your Business

Do you have a large networking event, trade show or convention coming up? Have you been thinking of new ways to promote your company and increase your prominence among potential customers and industry insiders? Have you considered promotional office accessories such as custom pencils for your business? This is one of the best and most cost-effective ways to promote your business and get your brand name in people’s consciousness. And the best part is that ordering the latest promotional products is exceedingly easy when it’s all online.

Here’s a quick how-to guide that explains the process.

1. Choose the items that work for you.

It’s important to consider your target audience and what products they are most likely to use and appreciate on a daily basis so that your name will stick out in their minds. If you are targeting busy business professionals, for example, a stress ball for the office could be an ideal choice. Every time they release the tension of the day, they will see your company’s name, and your brand will suddenly be associated with the relieving moment when they can stop and breathe easier.

If your target audience is always on the go, perhaps tote bags and writing utensils will be more appropriate. Just imagine what your customers will need to use every day.

Corporate Giveaways

Photo Credits: http://www.flickr.com/photos/mindcircus/3648629316/

2. Choose the right colors.

If you already have a color or set of colors that represent your brand image, this part will be easy. If not, you’ll need to think about which colors best represent the tone you’re trying to convey to customers. You will need to choose one color for the item and another color for the imprint text. Make sure the color you choose for the imprint is darker than the color of the item, so people won’t be able to miss it every time they use the product.

3. Choose the imprint location and upload graphics.

If you are have chosen a larger customized product, such as a tote bag or tee-shirt, the placement of the imprint will make a big difference. It’s important to place your company name in an appropriate place where it’s easily viewable. If you’ve chosen something smaller like writing tools, such as pens, pencils or highlighters, the space will be limited, so your decision will be pretty easy: wherever the imprint fits. You may also upload artwork if that is part of your brand image.

4. Place your order.

Once you’ve chosen the right products, colors, imprint location and graphics, then it’s just a matter of deciding how many you need and specifying a production time. It’s a good idea to order a few more than you expect you’ll need and place your order early. Then you’ll be sure to get your name and brand in the right hands.

Marketing happens to be one of John’s favorite things to write about. If you’d like to find out more about a stress ball for the office, please visit www.inkhead.com/

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