2012 Marketing Buzzwords

In today’s day and age, it’s important to stay up on the latest marketing buzzwords. The last thing you want is to be in a meeting with your VP of Marketing and not understand the words that are coming out of his mouth – that could be seriously embarrassing! So read on to learn – or have a refresher on – the latest phrases that should be in your marketing lexicon.

CRM software

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– Double Down: Recently, the phrase ‘double down’ has taken not just the marketing world but the business world by storm. Some businessmen have used this phrase recently to indicate that they are increasing their efforts at something. For example, if you want to increase your marketing efforts, you could say you’re going to double down on marketing! Double down originally was a gambling term in blackjack. A player would double down on a hand if its extraordinarily strong – essentially, doubling down means increasing your gamble.

– Showrooming: This phrase is used a lot in retail brick and mortar stores. For many retailers, showrooming is quite problematic. Showrooming is when someone walks into a store, quite often a book or electronics store, looks around at products, and then checks prices for said product on an online retailer, typically Amazon, on their smart phone or tablet. Because Amazon usually has lower prices than physical stores, primarily because of its lower costs, consumers who look a product up on their phone rarely ending up buying it from the store they’re in. Some retailers have announced plans to fend off showrooming or to at least match online prices.

– Gamification: This one’s quite a popular phrase as well. What’s more fun than a game? Nothing, right? Gamification is turning regular tasks and processes into a game. For example, after a 20 mobile app check-ins, you level up in the app. This higher level could provide something like exclusive offers. But gamification can go beyond just being used for end consumers. – you can also use it in your own workplace. For example, you could persistently track when your employees utilize your company’s CRM software. For every x number of contacts an employee keeps up to date, they get free swag.

We’ve only touched on a few of the latest marketing phrases but these are a good start. The next time you hear one of these buzzwords, you’ll know exactly what they mean. Feel free to search the internet for more marketing buzz phrases if you’d like to learn more.

Brett Grant writes about marketing, business, and more.

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