How to generate blog post ideas

this post answers the following questions
1. Why is blogging a fantastic business practice?
2. Why is it important to schedule blogging time?
3. Is it easy to decide a theme for your blog?
4. Can customers’ questions help you with your blogging?
5. Why is it important to keep a note of all your idea in blogging?

Blogging is a fantastic business practice. It keeps the content on your site fresh, helps your SEO, and gives your audience a reason to keep coming back to your site. It also gives you something to facebook and tweet about, leading to further engagement. However, it can be difficult to keep thinking of blogging topics and to put out content on a regular basis, particularly if you’re a small business without the resources to employ a full time blogger.

If you establish a blog theme and follow these simple guidelines, it will be a lot easier for you to regularly post quality content. Blogging, like any business activity, takes practice and discipline to get accustomed to but does have the potential to reap excellent rewards.

1. Schedule blogging time

You shouldn’t treat blogging like something that you do ‘when you have a minute’ or ‘in between other things’. This is how businesses end up with blogs that aren’t updated in months. Be realistic, but be firm with yourself. Schedule time to research your posts and to create them, leaving plenty of time for review and editing as well. If you know that you will not be able to post every single day, don’t. Just be realistic, and ensure that you can post on a regular basis. It is far better to post once a week every single week than to post 8 times in one week and then forget about your blog for a month.

2. Decide on a theme

Deciding on a theme for a business blog is relatively easy; you just need to write about something related to your business. If you don’t have a product that easily lends itself to ‘how to’ posts or regular updates, try to think around your product and concentrate on what your customers are interested in. If you sell home improvement products, you may want to start a DIY blog with various projects featured on it. If you are an organic food seller, a recipe blog and posts about your suppliers would probably go down well.

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3. Remember your customers’ questions

Your customers probably tell you what they want to read about. They ask questions, comment on how they use your products, and interact with you. If you don’t know where to start, just think of your most frequently asked questions and create posts based on those.

4. Make lists

Listing posts are probably the easiest posts to create. They have a required structure and you can easily add an introduction to them so they practically write themselves. You can think of unusual ways to use your products, reasons why your customers should use them, or silly lists to entertain your audience.

5. Read other people’s blogs

The ‘news from this week’ post is a close relative of the list post. If you have read a lot of interesting material, pass it on to your customers. Your fellow bloggers will appreciate the mentions, and your customers will like having a single point of call for a number of useful links. Just try not to fall back on this too much since it actively drives people away from your blog rather than keeping them on it.

6. Keep a note of all your ideas

Writing down random ideas is an excellent practice used by a range of creatives. You may think of a blog post in the shower and need to write it down, or maybe reading another blog will inspire a particular post. Write down all of your ideas – good or bad – and keep hold of the list even after you have created all of the posts. Your list will help you work during your scheduled time, and if you hit writer’s block it can spark new ideas as well.

This guest blog post was written by Valeria Kogan

Valeria Kogan is the person behind Digital Writing. Before founding the copywriting and branding consultancy, Valeria was a published author and editor. She currently works with a number of firms to create copy and develop their marketing strategies. You can connect with Valeria via twitter at @digicopywriting

Comments

  1. Christian Pelagio says:

    Thanks for this very informative post. It inspires me to create my own blog and how it will benefit me. It also helps in advertising as it creates more exposure to your products.

  2. Edna Reyes says:

    I found this article very useful and I think the shared thoughts here about blogging is very inspiring for a beginner like me. I am struggling with my blogging but when I read this articles it makes me feel good that I am on the right track. Thanks!

  3. CBBACAL says:

    This post is very informative and useful because the methods presented are simple and practical.. As a beginner in this field this will serve as a good source of techniques which will lead to generation of profitable topics and ideas. I am saying thank you to the author of this particular blog and to this site for posting it. Hope there could be more in the future.

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